Fjallraven–Guide to Outside
UI/UX/Digital Design Direction, Event Promotion + Swag Design
Swedish brand Fjallraven partnered with Gear Junkie to shine a light on 10 adventure-forward cities across North America through a map and video-centric microsite.
The microsite shares close-to-the-city hikes through detailed maps and engaing video content featuring Fjallraven gear. From urban trails and parks to day trips just outside each metropolitan area, each city earned the Fjällräven stamp of approval.
CLIENT
Gear Junkie
All Gear Digital
Deliverables
Digital Design Direction
UX/UI
The 10 best adventures near North American cities
According to Scandinavian culture, there’s no such thing as bad weather — only unsuitable clothing. Fjällräven’s gear make outdoor exploration a year-round affair.
Throughout the site, local Fjällräven stores share recommendations for the best outerwear, layers, trousers, and backpacks to outfit adventures in their cities.
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All work © BRIAN BJERKETVEDT