About

A self-confessed type nerd with a naturally reductionist style and a strong belief in the power of quality and craft, I strive to tell brand stories with clarity and impact. In the end my goal is to create right-sized solutions that move the business needle.

Interests

Travel
Roadtrips
Photography
Architecture
Mid-Century Modern

Anywhere with Mountains
Hiking
Mountain Biking
Snowboarding
Kayaking

Minnesota Timberwolves/NBA
The Art of Film-Making
Denis Villeneuve Films
Early Christopher Nolan Films

Work History

Independent Designer/Art Director

Driving business value through design and art direction with direct-to-client engagements and freelancing for agencies. 

Design Lead/Innovation

Partnered with sales executives to improve Life Time's pre-sale experience. Took an iterative, proof of concept to pilot approach to deliver a digital sales tool to 8+ locations across the U.S. Conducted research, qualitative interview sessions, UX, UI and design during evolution of sales tool. Collaborated with Life Time's architecture and interior design department to implement changes to pre-sale spaces.

Digital Design Director

Managed and led the digital team responsible for prospect and member-facing UI/visual design across apps, responsive web and email. Defined and managed digital brand and UI standards with the team. Partnered with UX, business analysts and development teams. Supported and collaborated with business owners in their efforts to secure funding for new digital initiatives.

Digital Design Lead

Led a digital creative team in the migration of Life Time's consumer site to new technology platform. Collaborated with business owners, business analysts, UX, and dev team to design experiences and features that integrate with the new design direction.

Senior Art Director

Was the first hire for internal agency re-build in 2010. Led design and art direction for various Life Time sub-brands. Most notably Alpha Showdown and Alpha Training, Life Time at Home, Life Time Training and Ultimate Hoops.

Independent Designer/Art Director

With a healthy mix of agency work and direct-to-client engagements, I worked on projects spanning digital design, print, packaging and brand identity.

Art Director

As an art director hired right before the firm's switch to a B2B focus, I worked intimately with the firms two co-founders on client and the firms self-promotional work. 

Software

Figma, Relume.io, InDesign, Photoshop, Illustrator, Lightroom, Midjourney

Strength Finder

Achiever, Activator, Maximizer, Relator, Responsibility

Brand Experience

3M
ADP
Athletic Brewing
Best Buy
Cargil
Caring Bridge
Columbia Sportswear
Ecolab
Gear Junkie

General Mills
Geltor
Honeywell
Keen
Legacy Looms
Life Time Fitness
Logitech
Mayo Clinic Labs
Minnesota Fringe Festival 

Navab Brothers
Optiwin Windows
Red Wing for Business
Resideo
SportsVisio
Stonebrook Engineering
Under Armour
Unfold Architecture
Way

Contact

Email
LinkedIn

Follow

Instagram

All work © BRIAN BJERKETVEDT