Witt & Bliss

Witt + Bliss is an urban lifestyle boutique with highly curated local and globally sourced home goods. I worked with owner Martha Dayton and a photography-centric team to develop a look book introducing the boutique to local press and drive holiday sales.

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Deliverable

Look Book

Services

Creative Direction
Photo Art Direction
Design

Team

Photo Stylist – Paula Bjerketvedt
Photography – Dave Puente & Kory Reckinger

Typography

Typography is purposefully restrained throughtout the piece - using one family and three weights for specific product copy. 

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Book Structure

The grid created structure for book elements while unique layouts were created to help retain interest and maximize photography impact.

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Art Direction & Styling

I partnered with my wife and stylist, Paula Bjerketvedt on product photography. Different photographers were utilized for location and studio photography.

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The look book elevated Witt & Bliss beyond the expected for a store of its size, showcasing their curated pieces in a simple, modern way.

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