Witt + Bliss is a Minneapolis-based urban lifestyle boutique with a highly curated local and globally sourced home goods. I worked with owner Martha Dayton to develop a look book to drive holiday sales and introduce the store to local press.

RANGE OF WORK

Creative Direction
Design
Photo Art Direction

TEAM

Photo Stylist – Paula Bjerketvedt
Photography – Dave Puente &
Kory Reckinger

YEAR

2016

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Understanding & Discovery
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Sessions with owner Martha Dayton led to the "Global Meets Local" theme — characterizing Martha's ability to seamlessly blend local products with those sourced from her trips abroad.

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Photo Art Direction
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I partnered with my wife and stylist, Paula Bjerketvedt with both location and studio photography. We identified a location with clean modern backdrops that fit stylistically, but were simple enough to keep the focus on the product.

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Design
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Witt & Bliss products are very rich in texture and detail – so the design was really about creating a framework for that texture and detail to shine. Short, functional product descriptions remain secondary in heirarchy throughout the piece.

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