Witt + Bliss is a Minneapolis-based urban lifestyle boutique with a highly curated local and globally sourced home goods. I worked with owner Martha Dayton to develop a look book to drive holiday sales and introduce the store to local press.
RANGE OF WORK
Creative Direction
Design
Photo Art Direction
TEAM
Photo Stylist – Paula Bjerketvedt
Photography – Dave Puente & Kory Reckinger
YEAR
2016
Understanding & Discovery
Sessions with owner Martha Dayton led to the "Global Meets Local" theme — characterizing Martha's ability to seamlessly blend local products with those sourced from her trips abroad.
Photo Art Direction
I partnered with my wife and stylist, Paula Bjerketvedt with both location and studio photography. The challenge was finding a location with backdrops that fit stylistically with the product, but were simple enough to keep the focus on the product.
Design
Witt & Bliss products are very rich in texture and detail – so the design was really about creating a framework for that texture and detail to shine. Short, functional product descriptions remain secondary in heirarchy throughout the piece.
