Under Armour partnered with Minneapolis start-up, Bite Tech to break in to a new sports vertical. Bite Tech hired me to design launch materials for their new mouthwear product.
ROLE
Design
Production
Vendor Manangement
TEAM
Creative Director
Sascha Boecker
YEAR
2008-2009
Challenge
Finding an elegent way to combine all elements into one cohesive kit was the the largest design challenge. Multiple concepts were explored to elegently fit the kits pieces in to a large, shippable package.
Targeted toward dentists, the mouthpiece unlocks athletes’ true potential by counteracting the negative effects of teeth clenching.
Teeth clenching is a natural fight, or flight reflex — especially in contact sports. When an athlete clenches their teeth, their body produces cortisol and lactic acid – hormones that negatively impact performance.
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