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Under Armour partnered with Minneapolis start-up, Bite Tech to break in to a new sports vertical. Bite Tech hired me to design materials for their new mouthwear product.

Under Armour partnered with Minneapolis start-up, Bite Tech to break in to a new sports vertical. Bite Tech hired me to design launch materials for their new mouthwear product.

Under Armour partnered with Minneapolis start-up, Bite Tech to break in to a new sports vertical. Bite Tech hired me to design launch materials for their new mouthwear product.

Design    Print Production    Vendor Management

Design    Print Production    Vendor Management

Design    Print Production    Vendor Management

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Challenge

Challenge

Finding an elegent way to combine all elements into one cohesive kit was the the largest design challenge. Multiple concepts were explored to elegently fit the kits pieces in to a large, shippable package. 

Finding an elegent way to combine all elements into one cohesive kit was the the largest design challenge. Multiple concepts were explored to elegently fit the kits pieces in to a large, shippable package. 

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Targeted toward dentists, the mouthpiece unlocks athletes’ true potential by counteracting the negative effects of teeth clenching. 

Teeth clenching is a natural fight, or flight reflex — especially in contact sports. When an athlete clenches their teeth, their body produces cortisol and lactic acid – hormones that negatively impact performance.

Targeted toward dentists, the mouthpiece unlocks athletes’ true potential by counteracting the negative effects of teeth clenching. 

Teeth clenching is a natural fight, or flight reflex — especially in contact sports. When an athlete clenches their teeth, their body produces cortisol and lactic acid – hormones that negatively impact performance.

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Role

Design, Print Production, Vendor Management

Team

Creative Director – Sascha Boecker
Printer – Shapco

Year

2008-2009

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