Under Armour

Under Armour partnered with Minneapolis start-up, Bite Tech to break in to a new sports vertical. Bite Tech hired me to design materials for their new mouthwear product.

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Deliverables

Packaging
Print Collateral

Services

Design
Production
Vendor Management

Team

Creative Director - Sascha Boecker
Printing & Fulfillment – Shapco

Using Bite Tech patented technology, UA Performance Mouthwear unlocks athletes’ true potential by counteracting the negative effects of teeth clenching. Teeth clenching is a natural flight reflex –producing hormones that negatively impact performance.

With each mouthpiece requiring a custom fit, dentists and dental sales representatives were the primary target audience.
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Design Challenge

Mouthwear samples plus a broad set of collateral – consumer facing and business facing print pieces needed to elegantly fit into one shippable package.

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Solution

The final solution featured a custom, vacuum formed shell with a recessed cavity.  The size of the box balanced presentation impact with need to keep shipping costs in check.

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