Under Armour
Under Armour partnered with Minneapolis start-up, Bite Tech to break in to a new sports vertical. Bite Tech hired me to design materials for their new mouthwear product.
Deliverables
Packaging
Print Collateral
Services
Design
Production
Vendor Management
Team
Creative Director - Sascha Boecker
Printing & Fulfillment – Shapco
Using Bite Tech patented technology, UA Performance Mouthwear unlocks athletes’ true potential by counteracting the negative effects of teeth clenching. Teeth clenching is a natural flight reflex –producing hormones that negatively impact performance.
With each mouthpiece requiring a custom fit, dentists and dental sales representatives were the primary target audience.
Design Challenge
Mouthwear samples plus a broad set of collateral – consumer facing and business facing print pieces needed to elegantly fit into one shippable package.
Solution
The final solution featured a custom, vacuum formed shell with a recessed cavity. The size of the box balanced presentation impact with need to keep shipping costs in check.
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