Minneapolis Public Schools

Minneapolis Public Schools needed to reverse the trend of shrinking enrollment. I partnered with innovation leader Nick Tietz to get at the root of the issue.

Minneapolis Public Schools wanted a marketing campaign to combat shrinking enrollment. I partnered with innovation leader Nick Tietz to get at the root of the issue.
Minneapolis Public Schools wanted a marketing campaign to combat shrinking enrollment. I partnered with innovation leader Nick Tietz to get at the root of the issue.
Minneapolis Public Schools wanted a marketing campaign to combat shrinking enrollment. I partnered with innovation leader Nick Tietz to get at the root of the issue.
Minneapolis Public Schools wanted a marketing campaign to combat shrinking enrollment. I partnered with innovation leader Nick Tietz to get at the root of the issue.
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What I did

Design Thinking Workshop Support
Data Synthesis & Anylasis
Creative Direction
Design

Team

Innovation Lead – Nick Tietz

The Problem

With more choices than ever before, families were enrolling their children in charter, private and magnet schools – significantly impacting MPS enrollment. 

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Interviews & Workshops

Nick Tietz led district change makers through a 5 day workshop and interviewed 80+ school district employees. I assisted Nick during the workshop sessions – helping small groups get unstuck during breakouts while documenting the sessions. 

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Synthesis & Analysis

We spent two weeks unpacking data from interviews and workshops — uncovering Organizing Themes while working towards establishing the Global Theme.

Solution

We believed the tactic was less important than the message. The changes neccessary to reverse shrinking enrollment were not going to be easy. It was going to be hard and it wasn't going to happen overnight. Conceptually, "Shift" represented the neccessary mindset needed to start down the path of change.

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District Superintendent, Bernadeia Johnson's preface set the stage for the following pages with a poignant statement regarding the growing choices families have in today's increasingly competative education market.

District Superintendent, Bernadeia Johnson's preface set the stage for the following pages with a poignant statement regarding the growing choices families have in today's increasingly competative education market.

District Superintendent, Bernadeia Johnson's preface set the stage for the following pages with a poignant statement regarding the growing choices families have in today's increasingly competative education market.

District Superintendent, Bernadeia Johnson's preface set the stage for the following pages with a poignant statement regarding the growing choices families have in today's increasingly competative education market.

District Superintendent, Bernadeia Johnson's preface set the stage for the following pages with a poignant statement regarding the growing choices families have in today's increasingly competative education market.

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Have a project? Lets chat.

612 267 2712