life time digital sales tool

life time digital sales tool

life time digital sales tool

life time digital sales tool

life time digital sales tool

Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype.
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
lt_presale_exp_princeton_home_vignette

What I did

UX/UI Design
Usability Studies
Qualitative Interviews
Content Assessment
Some copy writing

Tools

Sketch
Invision
55" Samsung displays

Done while at life time

2017 - 2018

Pain Points

pain points

Club construction prevents tours during presale. The sales teams recieved minimal collateral or digital support and had no way to accurately present what the new club would look like.
Club construction prevents tours during presale. The sales teams recieved minimal collateral or digital support and had no way to accurately present what the new club would look like.
Club construction prevents tours during presale. The sales teams recieved minimal collateral or digital support and had no way to accurately present what the new club would look like.
Club construction prevents tours during presale. The sales teams recieved minimal collateral or digital support and had no way to accurately present what the new club would look like.

Club construction prevents tours during presale. The sales teams recieved minimal collateral or digital support and had no way to accurately present what the new club would look like.
lt_presale_exp_pains_v2

Solution

I took an iterative, proof-of concept approach in delivering digital prototypes to 55" touch- enabled displays in 10+ sales centers across the U.S. The solution needed to serve two groups in distinctly different ways.
I took an iterative, proof-of concept approach in delivering digital prototypes to 55" touch- enabled displays in 10+ sales centers across the U.S. The solution needed to serve two groups in distinctly different ways.
I took an iterative, proof-of concept approach in delivering digital prototypes to 55" touch- enabled displays in 10+ sales centers across the U.S. The solution needed to serve two groups in distinctly different ways.
I took an iterative, proof-of concept approach in delivering digital prototypes to 55" touch- enabled displays in 10+ sales centers across the U.S. The solution needed to serve two groups in distinctly different ways.
I took an iterative, proof-of concept approach in delivering digital prototypes to 55" touch- enabled displays in 10+ sales centers across the U.S. The solution needed to serve two groups in distinctly different ways.

01

The sales teams needed a highly functional tool that empowered them to tailor each presentation to prospects interests.

02

Prospects wanted to understand not only membership offerings, but also what the club details; what did it look and feel like? Ultimately, my goal was to bring them as close as possible to what didn't yet exist.

1st prototype

1st prototype

Bringing the Club to Life
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Bringing the Club to Life
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Bringing the Club to Life
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Bringing the Club to Life

The first prototype iteration focused on accurately representing all areas of the club. User experience considerations centered heavily around use of the large, touch-enabled display and empowering sales staff to tailor each presentation to the unique interests of the prospect.  

The first prototype iteration focused on accurately representing all areas of the club. User experience considerations centered heavily around use of the large, touch-enabled display and empowering sales staff to tailor each presentation to the unique interests of the prospect.  

The first prototype iteration focused on accurately representing all areas of the club. User experience considerations centered heavily around use of the large, touch-enabled display and empowering sales staff to tailor each presentation to the unique interests of the prospect.  

The first prototype iteration focused on accurately representing all areas of the club. User experience considerations centered heavily around use of the large, touch-enabled display and empowering sales staff to tailor each presentation to the unique interests of the prospect.  

The first prototype iteration focused on accurately representing all areas of the club. User experience considerations centered heavily around use of the large, touch-enabled display and empowering sales staff to tailor each presentation to the unique interests of the prospect.  

TRAVELED TO

TRAVELED TO

2

2

PRESALE CENTERS

PRESALE CENTERS

OBSERVED

OBSERVED

20

20

SALES APPOINTMENTS

SALES APPOINTMENTS

INTERVIEWED

INTERVIEWED

6

6

SALES STAFF

SALES STAFF

2nd prototype

Improved Navigation & Program Details
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Improved Navigation & Program Details
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Improved Navigation & Program Details
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Improved Navigation & Program Details
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Common themes emerged while observing the Charlotte and Franklin sales teams using the prototype. The secondary navigation was overhauled to reduce ping pong'ing between areas within primary sections. Sales staff consistently used the map over the text navigation to view the club's spaces.

The first prototype iteration focused on accurately representing all areas of the club. User experience considerations centered heavily around use of the large, touch-enabled display and empowering sales staff to tailor each presentation to the unique interests of the prospect.  

The first prototype iteration focused on accurately representing all areas of the club. User experience considerations centered heavily around use of the large, touch-enabled display and empowering sales staff to tailor each presentation to the unique interests of the prospect.  

The first prototype iteration focused on accurately representing all areas of the club. User experience considerations centered heavily around use of the large, touch-enabled display and empowering sales staff to tailor each presentation to the unique interests of the prospect.  

TRAVELED TO

TRAVELED TO

1

1

PRESALE CENTER

PRESALE CENTER

OBSERVED

OBSERVED

14

14

SALES APPOINTMENTS

SALES APPOINTMENTS

INTERVIEWED

INTERVIEWED

2

2

SALES STAFF

SALES STAFF

3rd prototype

Program Pricing & Common Questions
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Program Pricing & Common Questions
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Program Pricing & Common Questions
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Program Pricing & Common Questions
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The third prototype took a step forward with pricing and deeper content across all pages.  This in large part was driven by observing prospect's common questions and understanding their pain points around pricing transparency.

The first prototype iteration focused on accurately representing all areas of the club. User experience considerations centered heavily around use of the large, touch-enabled display and empowering sales staff to tailor each presentation to the unique interests of the prospect.  

The first prototype iteration focused on accurately representing all areas of the club. User experience considerations centered heavily around use of the large, touch-enabled display and empowering sales staff to tailor each presentation to the unique interests of the prospect.  

The first prototype iteration focused on accurately representing all areas of the club. User experience considerations centered heavily around use of the large, touch-enabled display and empowering sales staff to tailor each presentation to the unique interests of the prospect.  

The third prototype took a step forward with pricing and deeper content across all pages.  This in large part was driven by observing prospect's common questions and understanding their pain points around pricing transparency.

Facility Details

Facility Details

Details such as lap pool temps and fitness floor equipment give Life Time's facilities and spaces context and value.
Details such as lap pool temps and fitness floor equipment give Life Time's facilities and spaces context and value.
Details such as lap pool temps and fitness floor equipment give Life Time's facilities and spaces context and value.
Details such as lap pool temps and fitness floor equipment give Life Time's facilities and spaces context and value.
Details such as lap pool temps and fitness floor equipment give Life Time's facilities and spaces context and value.
lt_presale_exp_spaces_row_v2

Class Details

Expanded class pages arm the sales staff with sufficient details for the novice to the extreme workout enthusiasts. 
Expanded class pages arm the sales staff with sufficient details for the novice to the extreme workout enthusiasts. 
Expanded class pages arm the sales staff with sufficient details for the novice to the extreme workout enthusiasts. 
Expanded class pages arm the sales staff with sufficient details for the novice to the extreme workout enthusiasts. 
lt_presale_exp_classes_row_v1

Pricing Transparency

The lack of transparency around additional service pricing was a known pain point for prospects. The third prototype included pricing for virtually all additional services. I worked with various business owners to include national and regional-level pricing.
The lack of transparency around additional service pricing was a known pain point for prospects. The third prototype included pricing for virtually all additional services. I worked with various business owners to include national and regional-level pricing.
The lack of transparency around additional service pricing was a known pain point for prospects. The third prototype included pricing for virtually all additional services. I worked with various business owners to include national and regional-level pricing.
The lack of transparency around additional service pricing was a known pain point for prospects. The third prototype included pricing for virtually all additional services. I worked with various business owners to include national and regional-level pricing.
lt_presale_exp_pricing_transparency_row_v2

Closing the Sale

Closing the Sale
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Closing the Sale
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Closing the Sale
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The membership page improved upon the existing pricing sheet by listing items included with memberships and those where additional service fees apply. 

The membership page improved upon the existing pricing sheet by listing items included with memberships and those where additional service fees apply. 

The membership page improved upon the existing pricing sheet by listing items included with memberships and those where additional service fees apply. 

The membership page improved upon the existing pricing sheet by listing items included with memberships and those where additional service fees apply. 

lt_presale_exp_memberships