Life Time is the nations premier health club – operating over 140 resort-like clubs across the United States. I led Life Time's in-house digital design team as we worked in partnership with technology, marketing and UX teams in the ground-up rebuild.
Digital Design Director
Periodically lead designer
Periodically UI designer
2011 - 2014
Life Time's brand identity was in a contant state of flux, so the initial challenge was resisting the temptation to add design touches normally associated with a premium brands site.
We took a systamatic approach to component and page design — core elements combined with components to build robust page templates. Components were designed to gracefully respond across five breakpoints.
Over 80% of Life Time members use one club – so getting them to their club site was a key factor to a positive user experience. We worked collaboratively with the UX team — iterating on the experience through beta, alpha and primary site launch.
The first of three major releases before the full launch of the site, class & facility schedules were built from the ground up. Days in view adjust based on the device.