life time member site

life time digital sales tool

life time digital sales tool

life time digital sales tool

life time digital sales tool

Life Time is the nations premier health club – operating over 140 resort-like clubs across the U.S. The member site delivers one million+ members functional and engaging content meant to drive club visits & encourage healthy choices.
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
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ROLE

Digital Design Director 
Periodically lead designer
Periodically UI designer
Collaborative UX’er

TEAM

Design
User Experience
Technology
Marketing

Done while at life time

2011 - 2014

Visual Language

The digital design team started by identifying a limited number of foundational elements from the master brand to build a focused visual language.

The digital design team started by identifying a limited number of foundational elements from the master brand to build a focused visual language.

The digital design team started by identifying a limited number of foundational elements from the master brand to build a focused visual language.

The digital design team started by identifying a limited number of foundational elements from the master brand to build a focused visual language.

The digital design team started by identifying a limited number of foundational elements from the master brand to build a focused visual language.

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Responsive Design System

We took a systamatic approach to component and page design — core elements combined with components to build robust page templates.  Components were designed to gracefully respond across five breakpoints.

We took a systamatic approach to component and page design — core elements combined with components to build robust page templates.  Components were designed to gracefully respond across five breakpoints.

We took a systamatic approach to component and page design — core elements combined with components to build robust page templates.  Components were designed to gracefully respond across five breakpoints.

We took a systamatic approach to component and page design — core elements combined with components to build robust page templates.  Components were designed to gracefully respond across five breakpoints.

We took a systamatic approach to component and page design — core elements combined with components to build robust page templates.  Components were designed to gracefully respond across five breakpoints.

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Navigation & Wayfinding

Over 80% of Life Time members use one club – so getting them to their club site was a key factor to a positive user experience. We worked collaboratively with the UX team — iterating on the experience through beta, alpha and primary site launch.

Over 80% of Life Time members use one club – so getting them to their club site was a key factor to a positive user experience. We worked collaboratively with the UX team — iterating on the experience through beta, alpha and primary site launch.

Over 80% of Life Time members use one club – so getting them to their club site was a key factor to a positive user experience. We worked collaboratively with the UX team — iterating on the experience through beta, alpha and primary site launch.

Over 80% of Life Time members use one club – so getting them to their club site was a key factor to a positive user experience. We worked collaboratively with the UX team — iterating on the experience through beta, alpha and primary site launch.

Over 80% of Life Time members use one club – so getting them to their club site was a key factor to a positive user experience. We worked collaboratively with the UX team — iterating on the experience through beta, alpha and primary site launch.

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Class Schedules
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The first of three major releases before the full launch of the site, class & facility schedules were built from the ground up. Days in view adjust based on the device. 

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Programs & Services
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We designed flexible page templates for Life Time's 20+ program and service areas. Secondary navigation was designed to support depth and breadth across the businesses.

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