Life Time is the nations premier health club – operating 140+ resort-like clubs across the U.S. The member site delivers 1 million+ members functional and engaging content meant to drive club visits & encourage healthy choices.

lt_member_site_cover_8

ROLE

Digital Design Director  Periodically lead designer
Periodically UI designer
Collaborative UX’er

TEAM

Design
User Experience
Technology
Marketing

YEAR

2014-2016

Visual Language

The digital design team started by identifying foundational elements from the master brand to build upon while designing new responsive elements and components that simplified and focused the visual language.

visual-language_row_1_v1
visual-language_row_2
visual-language_row_3
lt_member_site_club_home_desktop_2

Each Life Time club is unique. We took a systamatic approach to component and page design — ensuring that components and pages would gracefully adapt to varying levels of content and functional ability.

Navigation & wayfinding

Over 80% of Life Time members use one club – so getting them to their club site was a key factor to a positive user experience. We worked collaboratively with the UX team — iterating on the experience through beta, alpha and primary site launch.

navigation_wayfinding_v1

Class schedules

The first of three major releases before the full launch of the site, class & facility schedules were built from the ground up. Days in view adjust based on the device. Members can use filters, save favorite searches and view class details from each class card.

classes_desktop
member_class schedules_mobile_v1
lt_member_site_class_details

Programs & Services

We designed flexible page templates for Life Time's 20+ program and service areas. Secondary navigation was designed to support depth and breadth across the businesses.

programs_yoga_row