Life Time is the nations premier health club – operating over 140 resort-like clubs across the U.S. The member site delivers one million+ members functional and engaging content meant to drive club visits & encourage healthy choices.
Digital Design Director
Periodically lead designer
Periodically UI designer
2008 - 2009
The digital design team started by identifying a limited number of foundational elements from the master brand to build a simplified and focused visual language.
Responsive Design System
We took a systamatic approach to component and page design — core elements combined with components to build robust page templates. Components were designed to gracefully respond across five breakpoints.
Navigation & Wayfinding
Over 80% of Life Time members use one club – so getting them to their club site was a key factor to a positive user experience. We worked collaboratively with the UX team — iterating on the experience through beta, alpha and primary site launch.
The first of three major releases before the full launch of the site, class & facility schedules were built from the ground up. Days in view adjust based on the device.
Programs & Services
We designed flexible page templates for Life Time's 20+ program and service areas. Secondary navigation was designed to support depth and breadth across the businesses.