Life Time
Member Site

Life Time is the nations premier health club – operating over 140 resort-like clubs across the United States. I led Life Time's in-house digital design team as we worked in partnership with technology, marketing and UX teams in the ground-up rebuild.   

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My Role

Digital Design Director 
Periodically lead designer
Periodically UI designer
Collaborative UX’er

Teams

Digital Design
User Experience
Technology
Marketing

Done while at Life Time

2011 - 2014

Design Challenge

Life Time's brand identity was in a contant state of flux, so the initial challenge was resisting the temptation to add design touches normally associated with a premium brands site.

The team started by identifying a small number of foundational brand elements to begin with. These pieces became the building blocks for a cohesive visual language.

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Creating a scalable design system

We took a systamatic approach to component and page design — core elements combined with components to build robust page templates.  Components were designed to gracefully respond across five breakpoints.

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Navigation & Wayfinding

Over 80% of Life Time members use one club – so getting them to their club site was a key factor to a positive user experience. We worked collaboratively with the UX team — iterating on the experience through beta, alpha and primary site launch.

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Class Schedules

The first of three major releases before the full launch of the site, class & facility schedules were built from the ground up. Days in view adjust based on the device. 

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Programs & Services

We designed flexible page templates for Life Time's 20+ program and service areas. Secondary navigation was designed to support depth and breadth across the businesses.

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