Life Time is the nations premier health club – operating over 140 resort-like clubs across the U.S. The member site delivers one million+ members functional and engaging content meant to drive club visits & encourage healthy choices.

ROLE

Digital Design Director 
Periodically lead designer

Periodically UI designer
Collaborative UX’er

TEAM

Design
User Experience
Technology
Marketing

YEAR

2008 - 2009

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Visual Language
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The digital design team started by identifying a limited number of foundational elements from the master brand to build a simplified and focused visual language.

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Responsive Design System
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We took a systamatic approach to component and page design — core elements combined with components to build robust page templates.  Components were designed to gracefully respond across five breakpoints.

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Navigation & Wayfinding
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Over 80% of Life Time members use one club – so getting them to their club site was a key factor to a positive user experience. We worked collaboratively with the UX team — iterating on the experience through beta, alpha and primary site launch.

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Class Schedules
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The first of three major releases before the full launch of the site, class & facility schedules were built from the ground up. Days in view adjust based on the device. 

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Programs & Services
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We designed flexible page templates for Life Time's 20+ program and service areas. Secondary navigation was designed to support depth and breadth across the businesses.

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MORE PROJECTS

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