life time Cycle Kit

life time digital sales tool

life time digital sales tool

life time digital sales tool

life time digital sales tool

In 2010, Life Time set out to design the first in a series of cycle kits for its base of passionate cyclists. I desiged a collection of 15+ pieces for all weather conditions.
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
Life Time’s presales experience was falling short of delivering an on-brand experience. I worked directly with corporate sales executives and sales teams to develop a digital prototype and improve the sales floor design. 
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ROLE

Design

TEAM

Creative Director - Tom Kunau
Production – Dave Herwig
Cycle logo – Eric Anthony

Done while at life time

2012

design concepts

pain points

Early design concepts included extension beyond the kit as a way to push color & form.

Early design concepts included extension beyond the kit as a way to push color & form.

Club construction prevents tours during presale. The sales teams recieved minimal collateral or digital support and had no way to accurately present what the new club would look like.

I stepped in to this project after customer journey maps were created – focusing on the the most glaring pain point.

Club construction prevents tours during presale. The sales teams recieved minimal collateral or digital support and had no way to accurately present what the new club would look like.

I stepped in to this project after customer journey maps were created – focusing on the the most glaring pain point.

Club construction prevents tours during presale. The sales teams recieved minimal collateral or digital support and had no way to accurately present what the new club would look like.

I stepped in to this project after customer journey maps were created – focusing on the the most glaring pain point.

Cycle-Design-Concepts
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Cycle_1
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event

pain points

The release of the kit coincided with the first "Ride of a Life Time" event. More than 1,000 riders transformed the Saint Paul River Centre into the world’s largest cycle studio, in an attempt to be part of Guinness World Record history. 

Club construction prevents tours during presale. The sales teams recieved minimal collateral or digital support and had no way to accurately present what the new club would look like.

I stepped in to this project after customer journey maps were created – focusing on the the most glaring pain point.

Club construction prevents tours during presale. The sales teams recieved minimal collateral or digital support and had no way to accurately present what the new club would look like.

I stepped in to this project after customer journey maps were created – focusing on the the most glaring pain point.

Club construction prevents tours during presale. The sales teams recieved minimal collateral or digital support and had no way to accurately present what the new club would look like.

I stepped in to this project after customer journey maps were created – focusing on the the most glaring pain point.

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