Life Time Cycle Kit

In 2010, Life Time set out to design the first in a series of cycle kits for its base of passionate cyclists. I desiged a collection of 15+ pieces for all weather conditions.

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Role

Designer
(Done while at Life Time)

Team

Creative Director - Tom Kunau
Production – Dave Herwig
Cycle logo – Eric Anthony

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Cycle-Kit_Detail_Hat_2

Designed for all weather conditions.

The kit would retail at various Life TIme's across the country and online. Jackets, arm sleeves, hats rounded out the 15+ piece kit.

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The release of the kit coincided with the first "Ride of a Life Time" event. More than 1,000 riders transformed the Saint Paul River Centre into the world’s largest cycle studio.

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