In 2010, Life Time set out to design the first in a series of cycle kits for its base of passionate cyclists. I desiged a men's and women's collection of 15+ pieces for all weathear conditions.
Creative Director – Tom Kunau
Production – Dave Herwig
Life Time Cycle logo design – Eric Anthony
DONE WHILE AT LIFE TIME
The release of the kit coincided with the first "Ride of a Life Time" event. More than 1,000 riders transformed the Saint Paul River Centre into the world’s largest cycle studio, in an attempt to be part of Guinness World Record history.