Witt & Bliss Look Book

Witt + Bliss is a Minneapolis-based urban lifestyle boutique with a highly curated local and globally sourced home goods. I worked with owner Martha Dayton to develop a look book to drive holiday sales and introduce the store to local press.

Creative Direction / Design / Photo Art Direction

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Understanding & Discovery

Sessions with owner Martha Dayton led to the "Global Meets Local" theme — characterizing Martha's ability to seamlessly blend local products with those sourced from her trips abroad.

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Photo Art Direction

I partnered with my wife and stylist, Paula Bjerketvedt with both location and studio photography. The challenge was finding a location with backdrops that fit stylistically with the product, but were simple enough to keep the focus on the product.

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Design

Witt & Bliss products are very rich in texture and detail – so the design was really about creating a framework for that texture and detail to shine. Short, functional product descriptions remain secondary in heirarchy throughout the piece.

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Team

Paula Bjerketvedt – Photo Stylist
Photography – Dave Puente & Kory Reckinger

Deliverable

Look Book

© 2006 - 2018  Brian Bjerketvedt

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