Under Armour
Performance Mouthwear

Under Armour partnered with Minneapolis start-up, Bite Tech to break in to a new sports vertical. Bite Tech hired me to design launch materials for their new mouthwear product.

Design / Production / Vendor Managment

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Targeted toward dentists, the mouthpiece unlocks athletes’ true potential by counteracting the negative effects of teeth clenching. Teeth clenching is a natural fight, or flight reflex — especially in contact sports. When an athlete clenches their teeth, their body produces cortisol and lactic acid – hormones that negatively impact performance.

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Team

Bite Tech Creative Director – Sascha Boecker
Printer – Shapco

Deliverable

Packaging
Print Collateral

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