Under Armour partnered with Minneapolis start-up, Bite Tech to break in to a new sports vertical. Bite Tech hired me to design launch materials for their new mouthwear product.
Design / Production / Vendor Managment
Targeted toward dentists, the mouthpiece unlocks athletes’ true potential by counteracting the negative effects of teeth clenching. Teeth clenching is a natural fight, or flight reflex — especially in contact sports. When an athlete clenches their teeth, their body produces cortisol and lactic acid – hormones that negatively impact performance.
Bite Tech Creative Director – Sascha Boecker
Printer – Shapco