Life Time Member Site
Life Time is the nations premier health club – operating 140+ resort-like clubs across the U.S. The member site delivers 1 million+ members functional and engaging content meant to drive club visits & encourage healthy choices.
Digital Design Director / Periodically lead designer / Periodically UI designer / Collaborative UX’er
The visual language
Life Time develops individual brands for their main service areas — with many of them in a constant state of change. The digital design team started by identifying foundational elements from the master brand to build upon while designing new responsive elements and components that simplified and focused the visual language.
Designed to scale
Each Life Time club is unique. We took a systamatic approach to component and page design — ensuring that components and pages would gracefully adapt to varying levels of content and functional ability.
Navigation & wayfinding
Over 80% of Life Time members use one club – so getting them to their club site was a key factor to a positive user experience. We worked collaboratively with the UX team — iterating on the experience through beta, alpha and primary site launch.
The first of three major releases before the full launch of the site, class & facility schedules were built from the ground up. Days in view adjust based on the device. Members can use filters, save favorite searches and view class details from each class card.
Programs & services
We designed flexible page templates for Life Time's 20+ program and service areas. Secondary navigation was designed to support depth and breadth across the businesses.
Done while at Life Time
2014 - 2016