Life Time Cycle Kit

In 2010, Life Time set out to design the first in a series of cycle kits for its base of passionate cyclists. I desiged a men's and women's collection of 15+ pieces for all weathear conditions.

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Event

The release of the kit coincided with the first "Ride of a Life Time" event. More than 1,000 riders transformed the Saint Paul River Centre into the world’s largest cycle studio, in an attempt to be part of Guinness World Record history. 

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Team

Creative Director – Tom Kunau
Production – Dave Herwig
Life Time Cycle logo design – Eric Anthony

Completed while at Life Time

2012

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© 2006 - 2018  Brian Bjerketvedt

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