Life Time Cycle Kit
In 2010, Life Time set out to design the first in a series of cycle kits for its base of passionate cyclists. I desiged a men's and women's collection of 15+ pieces for all weathear conditions.
The release of the kit coincided with the first "Ride of a Life Time" event. More than 1,000 riders transformed the Saint Paul River Centre into the world’s largest cycle studio, in an attempt to be part of Guinness World Record history.
Creative Director – Tom Kunau
Production – Dave Herwig
Life Time Cycle logo design – Eric Anthony
Completed while at Life Time