I'm an independent designer & director based in Minneapolis, Minnesota. I've spent the last 15+ years bringing digital experiences and brands to life through design and art direction.
I'm an independent designer & director based in Minneapolis, Minnesota. I've spent the last 15+ years bringing digital experiences and brands to life through design and art direction.
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What I do

On the simplest level, I partner with business leaders, entrepreneurs, writers, strategists and technologists to design and deliver digital and brand experiences.

I have always been fascinated by human behavior, and believe understanding how people use things is not reserved only for those in user experience. I'm comfortable blurring the lines between design, user experience and art direction.  

In the end, I get excited about making the right thing to solve the right problem. 

DIGITAL

User Experience Design (UX)
User Interface Design (UI)
POC's/Prototypes
Component Libraries
Style Guide Development

PRINT

Corporate Communications
Business Collateral
Publication Design
Packaging

Branded Environments

BRAND

Naming
Identity Development


Design Systems
Art Direction
Creative Direction

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Who I work for

Agencies & In-House Departments

I freelance for agencies, studios and corporate in-house departments. My value for agencies & departments comes in a few forms. My experience leading design teams, leading projects, working with teams or working independently gives agencies flexibility as projects and staff needs evolve. In addition, I can wear multiple hats on digital projects – going deep in UX, building components/scalable UI systems and developing concepts with a brand/story telling focus.


Entrepeneurs & business leaders

I also work with clients directly – partnering with business leaders, entrepeneurs and companies who believe in the value of good design. When neccessary, I can leverage my network of developers, writers, photographers, etc. to scale — building a team around specific project needs.

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What I care about

I gravitate towards work that enriches people’s lives, has a positive social impact or works towards a better environmental future. A few examples include projects with a LEED certified architect, a startup developing safer first-responder interactions and a campaign for Minneapolis Public Schools. Previously, I spent seven years immersed in fitness, health & wellness while at Life Time’s in-house agency.

At the end of the day, I want to create meaningful, impactful work alongside good people while contributing towards a better future.

INSTAGRAM

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CURRENTLY

I’m working on a digital design system for a Minnesota non-profit.
Qualitative research, UX and site design for a high-end rug company.